BMW is working a line of electric vehicles (EVs) to be included in its “Project i” series, a sub-brand of BMW. “Project i” vehicles may even have a separate, non-BMW faceplate. According to an Environmental Leader report, BMW parallels its separating of the energy efficient brands from more mainstream ones to its distinguishing of its premium fast cars (labeled “M” instead of “BMW”) and its face-plating of the Mini and Rolls Royce brands. In other words, the separation puts the EVs in something of a “specialty” class of vehicles.